SCIENCE, CULTURED
Cultural Collisions
When the public hasn’t been monitoring developments in science, people can fall back on Hollywood images of big strange projects that go badly awry. If scientists monitored public perceptions, they could engage before misinformation spreads.

The biggest scientific experiment in human history is getting hyped like a Harry Potter book release. But instead of nine-year-olds lining up outside of the bookstore for hours, a generation of physicists watched the live Web cast of CERN’s Large Hadron Collier as it started up today at 3 a.m. EST.